johnfirstdesign

Thursday, October 20, 2005

Chapter 6: Types of Type

The more features we can see, the easier it is to tell who is who or what is what. That is the key statement for this blog. Our eyes scan the top of the letters' x-heights during the normal reading process, so that is where the primary identification of each letter takes place. Some weights of typefaces might be used more extensively than others, there is no paternal ore maternal dominance. No matter what it is, some things all look the same but are totally different items and act in a different way. For example, going with the one from the book, guitars.

These are all the same in the sense that they play music, they made sound different and look different but serve the same purpose. High designers call the different items needed to form a good design accessoires, they have to fulfill a particular function while achieving an aesthetic balance with the main design. Rhythm and contrast keep coming up when discussing good music and good typographic design. Every now and then an audience needs to be shaken up, either in music or in design. Just adding a more catchy or crazy typeface could bring up controversy in a design. Letters have been around in very much the same shape for several hundred years, and the language haven't changed beyond recognition either.
So basically type is just light music, you could have bold type or loud music, soft non bold type or soft rock favorites, you could have italisized or classical music or jagged type or heavy rock. That is why artist, like myself gets inspired by the music that I am listening to during the piece that I am working on and it shows.

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