johnfirstdesign

Thursday, September 15, 2005

Chapter 2: What is Type?

What is type? That is the most common question to many people. It is like the question, what is Art? There are a broad number of answers to that question, but the question of type is kind of more narrow, a more precise look on way things are designed. Is it legible, can you get the information you are looking for from the poster, sign or text message, also is it legible.
Back in the early Roman times, most of the writing was legible to them, but in the present, it is very hard to depict what they were trying to say. With type today we have to consider the audience that a piece is designed for, what the letters have to look like based on the design and if it can be read by other people-NOT JUST THE DESIGNER! Now a days we have a delete button, white out, erasers and many other objects that can be used to delete letters that don't need to be on a design. In the Roman days there was not such thing. There was no room for error on a slab on concrete or rock or even a stone column. The Roman typeface was used throughout time called Fraktur(Broken Writing), that came from Italy and was used to set Romance languages like Italian, French, and of course Latin. Here is a page from Gutenberg's Book so you can see an example.
Cultural differences have been manifested in the way people write. Wherever you may travel you may find different logos or phrases that are the same all over the world but are written for that culture. Here is a famous comparison, Coca-Cola. The first one is American(had to a NASCAR reference in) and the same company in Glazorthian


Finally, the generations of life evolve and so does type. Screen fonts on cellphones and computers to the way type is perceived on television screeens, as noted in the book (Pixels are way cool). That is how type was evolved in the early times, nothing but pixels.
So everyday we are surrounded by typestyles and fonts no matter from your cellphone to your computer or your school schedule to your paycheck, DIFFERENT FONTS ARE ALL AROUND AND USED IN DIFFERENT WAYS!!!

3 Comments:

  • At 4:10 PM, Blogger Arnie Brown said…

    NASCAR PATCHES that can be ironed onto leather or fabric for a tight bond and will not peel. The backing and the stitching is of materials that resist fading from the sun, and is completely washable. $6.00 each.
    (There is a PayPal link on the "car badge" page, Or you may mail a check.)
    **NASCAR**

     
  • At 9:02 PM, Blogger Arnie Brown said…

    NASCAR PATCHES that can be ironed onto leather or fabric for a tight bond that will not peel. The backing and the stitching is of materials that resist fading from the sun, and is completely washable. $6.00 each.
    (There is a PayPal link on the "car badge" page, Or you may mail a check.)
    **NASCAR**

     
  • At 12:36 AM, Blogger Arnie Brown said…

    NASCAR PATCHES that can be ironed onto leather or fabric for a tight bond that will not peel. The backing and the stitching is of materials that resist fading from the sun, and is completely washable. $6.00 each.
    (There is a PayPal link on the "car badge" page, Or you may mail a check.)
    **NASCAR**

     

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