Thursday, September 15, 2005

Chapter 2: What is Type?

What is type? That is the most common question to many people. It is like the question, what is Art? There are a broad number of answers to that question, but the question of type is kind of more narrow, a more precise look on way things are designed. Is it legible, can you get the information you are looking for from the poster, sign or text message, also is it legible.
Back in the early Roman times, most of the writing was legible to them, but in the present, it is very hard to depict what they were trying to say. With type today we have to consider the audience that a piece is designed for, what the letters have to look like based on the design and if it can be read by other people-NOT JUST THE DESIGNER! Now a days we have a delete button, white out, erasers and many other objects that can be used to delete letters that don't need to be on a design. In the Roman days there was not such thing. There was no room for error on a slab on concrete or rock or even a stone column. The Roman typeface was used throughout time called Fraktur(Broken Writing), that came from Italy and was used to set Romance languages like Italian, French, and of course Latin. Here is a page from Gutenberg's Book so you can see an example.
Cultural differences have been manifested in the way people write. Wherever you may travel you may find different logos or phrases that are the same all over the world but are written for that culture. Here is a famous comparison, Coca-Cola. The first one is American(had to a NASCAR reference in) and the same company in Glazorthian

Finally, the generations of life evolve and so does type. Screen fonts on cellphones and computers to the way type is perceived on television screeens, as noted in the book (Pixels are way cool). That is how type was evolved in the early times, nothing but pixels.
So everyday we are surrounded by typestyles and fonts no matter from your cellphone to your computer or your school schedule to your paycheck, DIFFERENT FONTS ARE ALL AROUND AND USED IN DIFFERENT WAYS!!!

Thursday, September 08, 2005

Chapter 1: Type is everywhere

If you think about it, how does type effect our lives? If type was taken away from us, we would not know where to go, what is in our food and many more casualities that could occur.

After reading the first chapeter in Spiekermann, there were many different viewpoints that they researched from newspapers to product labels and signage in todays society and in the past.
First beginning with the way newspapers and headings have changed. Most newspapers still keep with an Old English typeface that was used in the earlier days of newspapers. Also, they use a Times New Roman and bold face. This is an example of an old San Francisco newspaper, look at the heading and compare it to the modern the Herald and the others.

There are similar differences in the heading, but if you start reading into the newspapers, the layout is different, some use pictures and one is strictly a lot of words. If you ever get the chance go to the library and research all the different types of newspapers and how they are all layed out.

The next topic that I found very interesting is the end of the chapter that talks about signage and the way it is used and how it will attract the publics eyes. The government is well in control of how our signs look on our roads and highways. Although there are many different ways to see signs. Whether your reading it standing, driving or on a well-lit platform. No matter the situation light effects it. If it is at night and lit by electricity or in the day lit by the sun, bold face type styles and very easily to read are key to good signage. I experience this part of the book everyday in my job. I am a graphic designer for a sign company and here are some of the examples of the work I have done and how they compare to the topics talked about in the book.

Here is a link to our companies website if you would like to look at more ideas and projects that we have done.Brockman Signs

So next time you are traveling through your day to day travels, look around you and look at different signs, vehicle lettering and even your daily bathroom signs.